"Advertising started off as a bundled service. Then happened unbundling, over the last about 10-15 years. The new order is going to be re-bundling, but not with the same components. The client is going to ask agencies to create the right ambience for the brand, generate enquiries, ensure conversions, and retain so as to increase the lifetime value of the customer, all within a framework of metrics."
Raj Narain and Venu Gopal Nair, Co Founders – Brand Portrait
Hi CXOs, block a date! Here is a performance pit-stop!
* Do you lead performance in your domain, as a leader, professional, entrepreneur, author, a creative or innovative person, or a political leader (with clear development goals instead of divisive ones), or an elected representative (working towards a better world rather than selfish interests)? * Would you like to passionately talk about what you do? If the answer is YES to the above questions, connect right away, to schedule our meeting in Chennai. Check my Diary 2010 and block a date! Message to +91 94449 07996. Email Contact details