Sunday, August 31, 2008

Kumar - Videos

4Ps that I follow

Accounting for CLV

Changing customer behaviour

CLV is not just one metric

Cover design of the book

Customer Referral Value

Difference to bottomlines

First purchase value and CLV

Forthcoming work

How I got into marketing

Imperatives for big businesses going global

Lifetime awards

Loyalty programmes

Marketing in airlines


My vision for India

Takeaways for SMEs

Technology in customer interaction

The leaders listen

The next book

True friends, butterflies...

What Indian banks need to do

Wheel of fortune


Work being done for banks

Work for the automobile industry

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