"Marketing does not get its due respect in the boardroom. One reason for this is the lack of accountability, with no direct link between spending and profitability. The challenge we face is to get data at the customer level, on how much profit they are contributing. And more importantly, chasing profitable customers, rather than the loyal ones. And, the customers who exhibit the highest future potential, instead of past contributions. Making companies move from product-centric to customer-centric involves adopting an interaction orientation where CLV (customer lifetime value) is maximised."
Dr V. Kumar (VK), Richard and Susan Lenny Distinguished Chair Professor of Marketing, and Executive Director, Center for Excellence in Brand & Customer Management, J. Mack Robinson College of Business, Georgia State University, US
Hi CXOs, block a date! Here is a performance pit-stop!
* Do you lead performance in your domain, as a leader, professional, entrepreneur, author, a creative or innovative person, or a political leader (with clear development goals instead of divisive ones), or an elected representative (working towards a better world rather than selfish interests)? * Would you like to passionately talk about what you do? If the answer is YES to the above questions, connect right away, to schedule our meeting in Chennai. Check my Diary 2010 and block a date! Message to +91 94449 07996. Email Contact details