We see the market growing in India, despite the global meltdown. However, there will be re-sizing and re-formulating of the offerings. For example, there may be a reduction of the pulp/fruit content in the beverage. Also, manufacturers may consider having packs at lower SKU sizes.
Satish Rajagopalan, Head - Sales and Marketing, Galla Foods Pvt Ltd (http://www.gallafoods.com/)
December 30, 1 pm